Nearshore Outsourcing becomes a more and more attractive alternative to 'long-distance' outsourcing, that is intercontinental cooperation of companies. Seemingly 'cheaper' India or China, overall, often proved less attractive. A solution to the growing demand for improvement in the quality of reduction in costs turned out to be Nearshore Outsourcing, namely a transfer of some functions of the undertaking – in this case, IT – to 'mid-cost' or 'low-cost' countries but located close in terms of geography. And so, for example, Polish - British, Polish-German or Polish – Scandinavian cooperations are very popular. With this service companies are able to reduce the costs globally, increase the quality or received services or products, and, at the same time, still be a very attractive design-budget competitor on the receiving market.
